Turn your YouTube views into email subscribers, then customers
Video Sales Academy is for coaches, consultants, course creators, teachers and local business owners who already sell something and already get YouTube views, but don't have an email list yet. The guides here show you how to capture those viewers and warm them up for your offer.
Pick your business
Start here
- AI Tools for YouTube: What to Use and What ForAI tools for YouTube that save business owners real time: ideas, scripts, editing, thumbnails, captions, repurposing and email. Verified October 2026.
- Email Marketing for Beginners: A Plain-English StartEmail marketing for beginners who sell something: why a list matters, what to send, the rules to follow, and how to start this week.
- Lead Generation for Small Business: A Simple SystemLead generation for small business owners: what a lead really is, the three parts every system needs, and how YouTube and email fit together.
- Newsletters for YouTubers: Give Your Audience a HomeWhy a newsletter is the best home for your YouTube audience, how newsletter platforms differ from classic email services, and how to start one.
- YouTube for Business Owners: A Guide for Each NicheYouTube marketing for coaches, teachers, trainers and service businesses. Niche-by-niche guides to turning views into an email list and clients.
- Free YouTube Marketing Tools That Cover the BasicsFree YouTube marketing tools covering most of what a small business needs: YouTube Studio's built-in tools, search suggestions, free design and email.
- Video Marketing for Small Business: A Simple StartVideo marketing for small business owners: what kind of videos to make, where to post them, and how to turn viewers into leads without a big budget.
- YouTube Ads for Small Business: Formats, Costs and When to Use ThemA neutral guide to YouTube ads for small business: the main ad formats, how you pay, and when ads make sense versus growing organically first.
- YouTube Analytics: The Few Numbers That MatterThe few YouTube analytics numbers that matter when you sell something: impressions click-through rate, average view duration, traffic sources and sign-ups.
- YouTube Email List Building: Turn Viewers Into SubscribersHow to turn YouTube viewers into email subscribers when you already sell something: the why, the four places to ask, and what to offer.
- How to Grow a YouTube Channel (When You Run a Business)How to grow a YouTube channel when you sell something: the three goals in order, what to post, and why engaged viewers matter more than views.
- YouTube Monetization: The Options for Business ChannelsThe ways a business can make money from YouTube, from your own offers to Partner Program features, with current eligibility rules. No income claims.
- YouTube Sales Funnels: How Viewers Become CustomersHow a simple YouTube sales funnel works for business owners: video, free offer, email list, then your offer. What each step does and where to start.
- YouTube SEO: What Actually Helps Your Videos Get FoundYouTube SEO for business owners: titles, thumbnails, descriptions and topics that match real searches, plus what YouTube says tags do (very little).
- YouTube Shorts for Business: Use Them as a DoorwayYouTube Shorts for business owners: current length rules, why Shorts links aren't clickable, and how to use Shorts to send viewers to longer videos.
- YouTube Thumbnails: What to Show and What Size to UseHow to make YouTube thumbnails that the right viewers click: current size recommendations, what to show, and why it should match your title.
- YouTube Video Strategy: Make Every Video Earn Its PlaceA YouTube video strategy for business owners: what each video is for, the opening formula, keeping videos tight, and choosing formats you can sustain.