YouTube Description Builder

This is a copy-and-fill template, not an automated generator.

The template

[Benefit of free resource in a few words]: [https://your-link]

In this video: [one or two sentences on what the viewer will learn and who it's for].

Chapters
00:00 [Intro or hook]
[0:00] [Section 1]
[0:00] [Section 2]
[0:00] [Section 3]
[0:00] [Wrap-up]

Watch next: [title of related video] [https://link]

Resources mentioned:
- [Resource] [https://link]

About: I help [type of customer] [result]. New videos every [day].

[Repeat the benefit line]: [https://your-link]

Why the first line matters

YouTube shows only the start of a description before viewers expand it. Making that line about the viewer's benefit, with a clickable link, means more people see and click it.

"This first line in your description is the most valuable real estate on your YouTube page." (Dave)

Filled-in example

Free fall lawn checklist (printable): https://example.com/checklist

In this video: the five fall lawn jobs that make the biggest difference by spring, for homeowners in cool-season climates.

Chapters
00:00 Why fall matters
00:45 Aeration
02:10 Overseeding
03:40 Fertilizing
05:00 Leaves
06:15 Wrap-up

Watch next: How to fix bare patches in spring https://example.com/video

About: I help homeowners keep healthy lawns without hiring a crew. New videos every Thursday.

Get the free fall lawn checklist: https://example.com/checklist

Chapters

Chapters must follow YouTube's format; see YouTube chapters for the current rules.

Writing the benefit line

• "Free [resource]: [result in a few words]"
• "Get the [checklist] that [does a specific thing]"
• "Download the [template] I use for [task]"

Checklist

• Benefit first, link second, on line one.
• Link includes https://.
• Summary says who the video is for.
• Chapters checked against timestamps.
• Offer repeated at the end.

Deeper guidance is in what to put in a YouTube description and YouTube description links.

Filled-in example (generic)

Here's what a filled template might look like for a coaching business video:

Get the free 5-step planning worksheet: https://example.com/worksheet

In this video, I walk through how to plan your week so the most important work gets done first. You'll see the simple method I use with clients and how to adapt it.

Then the chapters, related videos and a closing reminder of the worksheet. Replace every detail with your own; the example only shows the structure.

Reusing the template

Save your filled template as a document and update only what changes each time. To write the spoken invitation that matches your description link, use the YouTube CTA line builder, and for the video's opening, try the hook builder. Choosing a channel name? See the channel name helper.